Responsive Web Design
"Design is not just what it looks like and feels like. Design is how it works."
Responsive Web Design is a new way of creating websites and applications, putting emphasis on adjustment of displayed elements to the user’s screen size. Preparing a responsive solution requires more time for designing graphics and key elements display analysis, especially on smaller screens.
"Most people make the mistake of thinking design is what it looks like. People think it’s this veneer - that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works." - Steve Jobs
This should give the idea of the new attitude towards creating Internet solutions. We focus mostly on the solution’s functionality, and then on its appearance.